Best of Zagreb: Travel Experience Museum
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Best of Zagreb: Travel Experience Museum

Published

2.18.2026

A new exciting attraction in Zagreb:

On the 29th of July a new culturally rich attraction was opened in Zagreb. The location is called The Travel Experience Museum, a one of a kind museum that focuses solely on the magic of traveling and tourism. While Zagreb has been a hot spot for museums for most of its history, this museum and its staff were able to find a new and fresh concept that attracted people straight away. With a multitude of various media models, the Travel Experience Museum presents different stages of human history and population movements. The visitor starts from prehistoric Ȯtzi, through ancient Roman and trade routes that connected European trading meccas with the rest of the world, especially the Far East, especially focusing on pilgrimage trips. It takes the visitor through the history of travel, defining what the concept really has meant and what it means today.

But this museum was created not just to entertain and educate visitors, its purpose is to curate and present new and innovative content in the world of travel, tourism and culture, especially in the country of Croatia. Other tour agencies and business collaborators right away got involved in the interesting museum, trying to create new programs and concepts. Positive reactions from visitors, as well as communication with educational institutions, tourist offices, agencies, hoteliers, both Croatian and foreign, confirmed to the entire project team that the Travel Experience Museum is a fantastic and fresh offering that enriches the city of Zagreb as well as the country of Croatia as a whole. In just a few months it has become a “must” for any new visitors to the city of Zagreb.

A one of a kind experience:

The museum covers all world regions, focusing on the quest for knowledge, the development of travel through the great world religions and the evolution of travel from transoceanic migrations to the complete revolution of travel for leisure and the discovery of new cultures.

A special section is dedicated to experiencing Croatia, from its natural and cultural landmarks protected by UNESCO, to an introduction to its gastronomy and sports. All of this is presented through a state of the art interactive map and sensory boxes that offer real experiences of Croatia’s scents and beauty. This unique cultural and tourism attraction invites visitors on virtual journeys through the world’s and Croatia’s most remarkable natural and cultural wonders.

One of the main reasons this museum has attracted so much attention is the use of state of the art visual systems. From AR experiences, interactive installations, LED environments, and selfie systems. All of this completes a very specific experience that is still rare in the museum scene. It not only offers an interesting educational experience but it is also very interactive. 

The experience is enhanced by advanced systems and impressive multimedia presentations. Visitors to the museum have a chance to experience 360-degree projections of world-famous attractions, cityscapes, various modes of transport, megacities, and medieval towns provide a spectacular finale to a virtual journey through both global and Croatian destinations.

The museum offers educational, entertaining, and visually engaging content presented through already mentioned modern multimedia technologies, making it appealing to visitors of all ages and to anyone eager to learn more. The Travel Museum Shop features a carefully curated selection of useful travel items and souvenirs, with a special emphasis on products by Croatian manufacturers. In addition, a unique selfie system allows every visitor to create a personalized souvenir by taking a photo with a chosen virtual destination, making their visit both memorable and truly one of a kind.

A crucial part of this museum experience is that the visitors are very much part of its development. A special program called “Donate travel memorabilia for the museum” motivates visitors or just the general public to donate their interesting travel memorabilia. This ranges from objects, video works, photographs, post cards and many others. Many of these donations have already been implemented in the museums program and each of them carries an interesting travel story within.

If you are visiting Zagreb, make sure to visit the Travel Experience Museum. It is located near the main city square so it will be a pretty easy find, the exact address of the museum is Ilica 1, Prolaz Nebodera, Zagreb. Visit their web to buy tickets and prepare yourself to experience the wonder of travel.

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